Guy Paterson

Guy has directed for brands including Coca-Cola, Gillette, MTV, Cadbury’s and others with agencies on both sides sides of the Atlantic. His work has been nominated at the Cannes Lions and the One Show awards and featured in Creative Review, Shots and as Ad of the Day in Campaign, The Drum, and Ad Break in the Guardian.

Online he’s directed for the likes of Nike, Sony (USA), and most recently a set of online comedy sketches for Kit Kat. His best known online work is the Roger Federer ‘Trick Shot’ viral which has so far notched up 10 million views and was covered by the mainstream press including The Guardian, Independent, Sky News, ESPN and others. It was also copied near-fatally by Andy Murray and James Corden on ‘A League of Their Own.’

In commercials Guy tends to direct comedy and online a mixture of comedy and more documentary-style work. In whatever medium he’s working Guy just likes to tell stories. He’s also directed a Royal Television Society award-winning short drama and was selected for the Berlinale Talent Campus by the British Council.